You could hear it across all of Hall 13. Every hour. The unmistakable intro of "Also sprach Zarathustra". Then: an 8-meter screen, 90 seconds, the N30 from NSH. "Cinema marketing" for the product launch.
The K show in Düsseldorf, the world's largest trade show for the plastics industry. The booth of Kautex Maschinenbau is busy. But where are the machines that weigh many tons? Instead, the world market leader for blow molding technology presents its portfolio completely digitally. A bold decision that...
With extended reality and digital innovations, Fette Compacting gives its customers a completely new machine experience. Product presentation of the next generation.
Robert Bürkle GmbH, a world-leading manufacturer of presses and coating technologies, had a typical challenge in mechanical engineering: how do you present large systems effectively at trade shows without enormous logistics effort?
"We made a conscious decision, with a clear plan, not to take large mixers to the trade shows": how a leading machine builder redefines its trade show presences with innovative 3D technology
Schwäbische Werkzeugmaschinen (SW), the global market leader for multi-spindle machining centers, revolutionizes its trade show presence with modern 3D technology and interactive product presentations.
Metrohm, one of the leading manufacturers of precision instruments for chemical analysis, optimizes its sales processes with modern 3D visualization. A field report about the introduction of digital product presentations in technical sales.
