The digitalization of pharmaceutical production moves forward quickly. At Interpack, Fette Compacting showed how modern technologies can change the collaboration between manufacturers and users for the long term. Under the motto "Together to the Next", the company presented innovative solutions that remove the boundaries between the physical and the digital world.
Innovation through Integration
The center of the presentation was the new FE CPS continuous dosing and mixing unit in combination with the FE55 tablet press. This system integration is an important step toward continuous production. The type of presentation was especially notable: in addition to the physical system, visitors could also experience the technology in extended reality (XR).
Extended reality includes different technologies that merge real and virtual environments:
▸ Virtual reality (VR): full immersion in digital worlds
▸ Augmented reality (AR): digital additions to the real environment
▸ Mixed reality (MR): seamless integration of virtual objects into reality
Industrial applications range from product development and training to remote support.
Digital Transformation of the Trade Show Presence
With XR technologies, Fette Compacting could present its complete product portfolio in an innovative way. A dedicated "Collaboverse" area gave a platform for in-depth customer conversations and technical demonstrations.
The XR headset application makes people smile
The combination of physical exhibits and digital visualizations was especially effective. Visitors could understand complex technical relationships immediately and interact with the systems.
The integration of digital technologies gives several advantages:
▸ Less logistics effort, more presentation options
▸ Better customer interaction
▸ More sustainable trade show concepts
▸ More flexible product demonstration
Hands-On Technology Experience
A highlight of the presentation was the option to experience machines in augmented reality. With state-of-the-art AR technology, visitors could place the systems at full size in the room and look at them from different perspectives.
The intuitive operation on touch displays gave easy access to these complex technologies, also for visitors with less technical experience. Sales representatives could respond to specific customer requirements and discuss them directly on the virtual model.
A New Approach to Customer Consultation
The digital tools that Fette Compacting presented at Interpack are not only for trade shows. Because they also run on mobile devices, sales representatives can use the visualized content in daily customer contact. This makes continuous and intensive customer support possible in sales and beyond.
▸ Consultation from any location
▸ Fast response times
▸ Impressive knowledge transfer
▸ Lasting customer relationships
Outlook and Perspectives
The positive response at Interpack 2023 confirms the chosen path of digital transformation. The combination of high-quality products and innovative presentation technologies is the basis for even closer collaboration with customers and partners.
Digital technologies in sales and service will also play a central role in the corporate strategy of Fette Compacting in the future. The practical benefit for the customers always comes first.
About Fette Compacting
Fette Compacting is a world-leading supplier of integrated solutions for industrial tablet production. With more than 2,000 installed machines worldwide, the company sets standards in the development and production of tablet presses and capsule filling machines.
Fette Compacting has worked with the team behind Vuframe since 2020. The company has already integrated interactive 3D views into many areas of marketing and sales.
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