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Blog

Our team shares critical opinions and insights on Virtuality (AR,VR,MR) and what it means for businesses and everyday life.

20 AprFacebook f8 Announcement Commentary


Here’s a quick look at what Facebook just announced at their yearly conference. Including some thoughts on what it will mean for the virtuality market and for businesses currently adopting virtuality (i.e. software with augmented, virtual, or mixed reality components).

tl;dr: nothing to immediately jump on unless your looking for a Snapchat-clone to advertise on. The 360 cams look amazing, though.

“Camera as AR Platform”
AR at Facebook seems to mean two things: firstly, a Snapchat-like interface for its messenger app and secondly, a Blippar-like browser for augmented content based on Facebooks own SLAM tech. The latter is going to be an open developer platform. Only thing exciting about this: Facebook delivers users. Once developers get access to the AR platform and it truly is as open as they promise it might turn into a wide-reaching secondary channel to reach people with AR content.
Vuframe will automatically be compatible as soon as this platform becomes available. We already allow you to publish content you uploaded to the Vuframe Platform anywhere, including SLAM-based, life-size Augmented Reality.
Verdict: Wait and see.

Spaces / Social VR
Facebooks approach to VR, making it social & collaborative, has been convincing from the get-go. Although

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04 AprThe Value of Existing 3D Data in the Age of Augmented and Virtual Reality (@Packt Publishing)


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16 MarThe Business Value of Existing 3D Data in the Age of Augmented and Virtual Reality – Part 2 (@Packt Publishing)


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16 MarThe Business Value of Existing 3D Data in the Age of Augmented and Virtual Reality – Part 1 (@Packt Publishing)


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10 MarGet the most out of your VR content: Maximizing the reach of your immersive experience – Part 2 (@Packt Publishing)


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08 MarGet the most out of your VR content: Maximizing the reach of your immersive experience – Part 1 (@Packt Publishing)


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18 FebCreate AR in a language you know (@Packt Publishing)


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11 FebThe Terminology of Augmented Reality (@Packt Publishing)


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11 AugWhat is immersive?


Immersive is the most efficient way to communicate something to your customers or to your employees.
With immersive, you are not forced to learn information – you dive into it in a playful experience or in a useful context.

Instead of a picture you have a 360-degree video.
Instead of a blueprint you have an interactive 3D model of the blueprint.
Instead of an instructions manual you have an Augmented Reality guide.
Instead of telling your stories on pure paper you let your audience feel them in a 360-degree experience.
Instead of building an expensive wooden model you can carry a 3D model with you and project it onto any surface in real-size wherever you go.
Instead of playing a game in front of your desktop, you experience the whole environment in Virtual Reality.
Instead of 2D floor plans you have a 3D virtual walkthrough.
Instead of texts you have 3D visualisations.
Instead of driving a car you can do a test drive with a head mounted display in Virtual Reality.
You might acknowledge that this bulleted list could go on and on.

While everything shifts to digital, the main channels to get content to someone today are mobile and

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21 JulVuframe’s new blog


It’s been six years.

In July 2010 I started working on an Augmented Reality framework called PanicAR. I had just quit the games industry and was looking for an alternative way to apply my knowledge about building stuff on top of realtime 3d graphics. I found a good fit pretty quickly: My college roommate and I had been contracted by a local app agency to integrate location-based AR into an app of one of their clients. Three months later we released the first version of the framework to Github and it has been going ever since. And, I have been heavily involved with AR ever since.

Now, six years later, with a team of 25 people working in London, in Dubai, and just north of Munich, I realised that the same thing that drove me then to create my own AR framework is still driving my vision for Vuframe today: “there has got be a more usable way than *this*”.

From day one, we applied emerging technologies to all our projects: mobile apps, location services, realtime 3d graphics, augmented reality, virtual reality, and the internet of things (actually – we controlled a church bell with a smartphone way before IoT

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