The K show in Düsseldorf, the world's largest trade show for the plastics industry. The booth of Kautex Maschinenbau is busy. But where are the machines that weigh many tons? Instead, the world market leader for blow molding technology presents its portfolio completely digitally. A bold decision that...
With extended reality and digital innovations, Fette Compacting gives its customers a completely new machine experience. Product presentation of the next generation.
Robert Bürkle GmbH, a world-leading manufacturer of presses and coating technologies, had a typical challenge in mechanical engineering: how do you present large systems effectively at trade shows without enormous logistics effort?
"We made a conscious decision, with a clear plan, not to take large mixers to the trade shows": how a leading machine builder redefines its trade show presences with innovative 3D technology
Schwäbische Werkzeugmaschinen (SW), the global market leader for multi-spindle machining centers, revolutionizes its trade show presence with modern 3D technology and interactive product presentations.
Metrohm, one of the leading manufacturers of precision instruments for chemical analysis, optimizes its sales processes with modern 3D visualization. A field report about the introduction of digital product presentations in technical sales.
A practical example of how 3D models and AR technology revolutionize the sales of complex drilling machines
