The new "Continental LIVE!" visitor center is located at the company's largest automotive site in the world. On an area of almost 300 square meters, visitors can experience the innovative developments and products virtually and in augmented reality (AR).

On the opening day, site and plant manager Thomas Ebenhöch was present, together with guests from politics, science and business. Among them were the deputy district administrator Willibald Hogger and the Lord Mayor of the City of Regensburg, Gertrud Maltz-Schwarzfischer.

"Continental LIVE!": It Stands for Lively, Innovative, Diverse and Successful

"With the visitor center, Continental wants to make the highlights of the site tangible and accessible," says site and plant manager Thomas Ebenhöch.