3D trade fair application - BAU trade fair

Digital and advanced solutions for product presentation have long been the order of the day for EFAFLEX Tor- und Sicherheitssysteme GmbH & Co. KG. As a long-standing partner of Vuframe GmbH, the world market leader for high-speed doors is already successfully using a mobile app for iPads that impresses with 3D, augmented reality and configuration options, among other things, and supports sales.

Challenges

One of the biggest challenges for companies at trade fairs is to present their products in a modern and appealing way. The challenge is to equip the exhibition stands with physical exhibits, to show the customer benefits and advantages of the product on the object and to expand them with digital experiences.

Solution

As an innovative company and world market leader, it is only logical to present the latest and most solution-oriented technologies at trade fairs. That is why EFAFLEX decided to use a Windows-based trade fair application specifically for the trade fair.

Application

At the BAU trade fair, the app, which was customized for the company, was used for the first time on four large touchscreens that were seamlessly integrated into the stand concept of the leading goal manufacturer. Visitors and prospects had the opportunity to view different doors in 3D and to configure them, for example, in color and size. This led to a better understanding of the product and a higher level of engagement. The EFAFLEX employees also benefited from this and were able to use the app at the trade fair to support them in conveying information and conducting conversations.

The touchscreens are not only a crowd-puller, but also help us to integrate our products into our trade fair concept in an innovative and interactive way. With Vuframe®, we can further expand our digital presence and come a step closer to our goal of being a digital pacemaker. It is extremely helpful to offer digital solutions in addition to the real exhibits. – Christian Jacob, Head of Marketing at EFAFLEX

Overall, the use of the Vuframe® Windows application at the BAU trade fair was a complete success for EFAFLEX. A short time later, the company also presented the application at the LogiMAT in Stuttgart and was thus able to combine its own quality, innovation and sustainability requirements and thus convince the trade fair visitors.

Using digital applications at trade fairs is therefore a wise investment for companies looking for innovative ways to present their products and stand out from the competition.