It’s been six years.

In July 2010 I started working on an Augmented Reality framework called PanicAR. I had just quit the games industry and was looking for an alternative way to apply my knowledge about building stuff on top of realtime 3d graphics. I found a good fit pretty quickly: My college roommate and I had been contracted by a local app agency to integrate location-based AR into an app of one of their clients. Three months later we released the first version of the framework to Github and it has been going ever since. And, I have been heavily involved with AR ever since.

Now, six years later, with a team of 25 people working in London, in Dubai, and just north of Munich, I realised that the same thing that drove me then to create my own AR framework is still driving my vision for Vuframe today: “there has got be a more usable way than *this*”.

From day one, we applied emerging technologies to all our projects: mobile apps, location services, realtime 3d graphics, augmented reality, virtual reality, and the internet of things (actually – we controlled a church bell with a smartphone way before IoT was even a thing). From day one, we put the user first – through user experience design, usability, and common sense. Hundreds of clients and projects later one thing is clear: we have learned a lot. We have learned a lot about new technologies: about unreliable hardware, about abysmal code quality of SDKs, about the non-existence of “open source”, about delivering results in the face of these challenges and about the practical, common-sense, smart, and profitable adoption of these technologies to real-world use cases.

Today, we are launching this blog because we want to share what we have learned. Our insights, our mistakes, our frustrations, and our successes.

We do this in the hope that by sharing we will contribute something to the dialog in the mobile, AR, VR, and enterprise app industries. In the hope that what we have to say might help other people just a tiny little bit in their dealings with AR and the likes of it.

At Vuframe it is our mission to democratise the way we all engage with and use immersive technology and content. We are motivated on a daily basis by the awesome potential held by technologies like AR and VR. The potential for making our working lives easier, and for bringing us new and awesome ways to spend our spare time.

And there’s always the chance that we might end up making the world a better place – even if it is just for the tiniest bit.

If we can contribute to that we will have achieved something meaningful.

I invite you to check back here on a regular basis to read about lessons we have learned at Vuframe and about the cool things we are building for you.

Thank you for reading.

Andreas Zeitler
Founder of Vuframe