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August 11, 2016

What is immersive?

Immersive is the most efficient way to communicate something to your customers or to your employees.
With immersive, you are not forced to learn information – you dive into it in a playful experience or in a useful context.

Instead of a picture you have a 360-degree video.
Instead of a blueprint you have an interactive 3D model of the blueprint.
Instead of an instructions manual you have an Augmented Reality guide.
Instead of telling your stories on pure paper you let your audience feel them in a 360-degree experience.
Instead of building an expensive wooden model you can carry a 3D model with you and project it onto any surface in real-size wherever you go.
Instead of playing a game in front of your desktop, you experience the whole environment in Virtual Reality.
Instead of 2D floor plans you have a 3D virtual walkthrough.
Instead of texts you have 3D visualisations.
Instead of driving a car you can do a test drive with a head mounted display in Virtual Reality.
You might acknowledge that this bulleted list could go on and on.

While everything shifts to digital, the main channels to get content to someone today are mobile and

July 21, 2016

Vuframe’s new blog

It’s been six years.

In July 2010 I started working on an Augmented Reality framework called PanicAR. I had just quit the games industry and was looking for an alternative way to apply my knowledge about building stuff on top of realtime 3d graphics. I found a good fit pretty quickly: My college roommate and I had been contracted by a local app agency to integrate location-based AR into an app of one of their clients. Three months later we released the first version of the framework to Github and it has been going ever since. And, I have been heavily involved with AR ever since.

Now, six years later, with a team of 25 people working in London, in Dubai, and just north of Munich, I realised that the same thing that drove me then to create my own AR framework is still driving my vision for Vuframe today: “there has got be a more usable way than *this*”.

From day one, we applied emerging technologies to all our projects: mobile apps, location services, realtime 3d graphics, augmented reality, virtual reality, and the internet of things (actually – we controlled a church bell with a smartphone way before IoT